by Paullette Gaudet

Friendship Day_blogFriendship forms the quiet architecture of our lives, yet is often pushed far below family and romantic partners in the hierarchy of social importance. Unfair? Hallmark sure thought so, back in 1919 when it founded National Friendship Day. The market for this holiday dried up by 1940, but friendships continued to exist without cards until Winnie the Pooh literally saved the day in 1998, when he was named the World’s Ambassador of Friendship at the United Nations, followed by the UN’s 2011 official recognition of July 30th as International Friendship Day (but most countries—the United States included—celebrate on the first Sunday of August).

The National Friendship Day declaration invites us to “observe this day in an appropriate manner, in accordance with the culture and other appropriate circumstances or customs of their local, national and regional communities, including through education and public awareness-raising activities.” While true friendship is indeed unquantifiable, a good rule of thumb is: Friends + Sunday = BRUNCH, which is also just another word for MIMOSAS. For your brunch aperitif, try pairing a deep, berry-forward sparkling red with grapefruit juice, adorned with chilled pear slices. Or marry a dry, extra-brut with freshly-squeezed, sweet orange juice and a tall cocktail toothpick stacked with drained pineapple chunks. Whichever glass you raise this August, make sure to lock eyes with the close friends around you in honor of their important role in your life—Prost!